Website Audit
How do I know if I need a website audit?
When was the last time you checked your site analytics and are they showing filtered site traffic?
- Have you planned how you want users to navigate around you site, or just left it to chance?
- Have the page title keywords been strategically added and meta descriptions been written for maximum click through rates?
- How about optimising the sites images for Google image search?
Why do a website audit?
A properly done website audit will give you a great starting to point to improve your website performance. Don't worry, most small business owners have never been informed on how a website should work including how to get found online and how to convert customers online.
This report will include a list of the current issues the website is having that is preventing it from performing as well as it could, and also a complete action list of what you can do to improve the areas that you would otherwise be unaware of.
Once you implements the suggestions – you will begin to see a positive impact to your website.
It can take up to several months for Google to re-index and position your site to see the full impact these changes will have, but the benefits will be long term.
The ultimate goal of this audit will be:
A properly done website audit will give you a great starting to point to improve your website performance. Don't worry, most small business owners have never been informed on how a website should work including how to get found online and how to convert customers online.
This report will include a list of the current issues the website is having that is preventing it from performing as well as it could, and also a complete action list of what you can do to improve the areas that you would otherwise be unaware of.
Once you implements the suggestions – you will begin to see a positive impact to your website.
It can take up to several months for Google to re-index and position your site to see the full impact these changes will have, but the benefits will be long term.
The ultimate goal of this audit will be:
- an increase in your sites organic traffic coming from search engines
- an improvement in users taking actions
- ultimately more revenue
The Website Audit includes;
- Errors – checking server errors such as 404 pages that are not found
- External Links – what sites you are linking to
- Broken Links – any broken links both internal and external
- Anchor Text – check the anchor links on images and text links
- Images – check for image file sizes and alt text
- Headings – review h1, h2 titles for optimised use of keyword use
- Page Speed – check page speed to reduce bounce rate and help SEO
- Meta Description – check for missing, duplicate descriptions or length issues
- Bots – ensure web bots can properly crawl your website
- Robot file – make sure the correct pages are being indexed or not indexed
- Sitemaps – check for sitemap efficiency
- Content – check for keyword use and duplicate content problems
- Mobile – ensure your mobile website is working and usability issues
- Analytics/Webmaster Tools – make sure both are implemented
- Copywriting - Page content copywriting suggestions
- Referral Traffic - where your website traffic is coming from
- User devices - what devices users are using on your site
- Post-Audit Consultation – 30 minutes to review your audit and address any questions you may have
Contact Glen Dunkley regarding more information on how you can get your website performing ASAP.
