Website Audit
How do I know if I need a website audit?
When was the last time you checked your site analytics and are they showing filtered site traffic?
Have you planned how you want users to navigate around you site, or just left it to chance?
Have the page title keywords been strategically added and meta descriptions been written for maximum click through rates?
How about optimising the sites images for Google image search?
If you are answering no to any of these basic requirements, then your website is not being found online easily, users are not clicking on it and your site will not be working for you. Just because you have a new shiny website doesn't mean any of these tasks have been done. (Web developers have to work to a budget)
Have you planned how you want users to navigate around you site, or just left it to chance?
Have the page title keywords been strategically added and meta descriptions been written for maximum click through rates?
How about optimising the sites images for Google image search?
If you are answering no to any of these basic requirements, then your website is not being found online easily, users are not clicking on it and your site will not be working for you. Just because you have a new shiny website doesn't mean any of these tasks have been done. (Web developers have to work to a budget)
Why do a website audit?
A properly done website audit will give you a great starting to point to improve your website performance. Don't worry, most small business owners have never been informed on how a website should work including how to get found online and how to convert customers online.
This report will include a list of the current issues the website is having that is preventing it from performing as well as it could, and also a complete action list of what you can do to improve the areas that you would otherwise be unaware of.
Once you implements the suggestions – you will begin to see a positive impact to your website.
It can take up to several months for Google to re-index and position your site to see the full impact these changes will have, but the benefits will be long term.
The ultimate goal of this audit will be:
A properly done website audit will give you a great starting to point to improve your website performance. Don't worry, most small business owners have never been informed on how a website should work including how to get found online and how to convert customers online.
This report will include a list of the current issues the website is having that is preventing it from performing as well as it could, and also a complete action list of what you can do to improve the areas that you would otherwise be unaware of.
Once you implements the suggestions – you will begin to see a positive impact to your website.
It can take up to several months for Google to re-index and position your site to see the full impact these changes will have, but the benefits will be long term.
The ultimate goal of this audit will be:
- an increase in your sites organic traffic coming from search engines
- an improvement in users taking actions
- ultimately more revenue
The Website Audit includes;
- Errors – checking server errors such as 404 pages that are not found
- External Links – what sites you are linking to
- Broken Links – any broken links both internal and external
- Anchor Text – check the anchor links on images and text links
- Images – check for image file sizes and alt text
- Headings – review h1, h2 titles for optimised use of keyword use
- Page Speed – check page speed to reduce bounce rate and help SEO
- Meta Description – check for missing, duplicate descriptions or length issues
- Bots – ensure web bots can properly crawl your website
- Robot file – make sure the correct pages are being indexed or not indexed
- Sitemaps – check for sitemap efficiency
- Content – check for keyword use and duplicate content problems
- Mobile – ensure your mobile website is working and usability issues
- Analytics/Webmaster Tools – make sure both are implemented
- Copywriting - Page content copywriting suggestions
- Referral Traffic - where your website traffic is coming from
- User devices - what devices users are using on your site
- Post-Audit Consultation – 30 minutes to review your audit and address any questions you may have
Contact Glen Dunkley regarding more information on how you can get your website performing ASAP.