Who is your audience and what do you want them to do?
Do you know who you are marketing to?
If you already know, then that’s great, but if you are unsure, it is a good idea to pinpoint who are your target market, or persona’s.
Make a list of the typical traits of your target customer using the template in the download below this video.
Are they young, old, family or singles for example. Then you will have an idea how you can design your site to suit.
Think about what are their fears, frustrations, desires and concerns. Once you know this information about them, it will help with writing sales copywriting for your site later.