Digital Marketing Blog
Digital Marketing Blog
A project scope document is a useful tool to outline your website build agreement.
A well-written scope document clearly defines the boundaries of a project and can be just a simple spreadsheet.
It not only keeps the web designer accountable, but identifies any extra work and expenses that may be out of scope.
A web hosting service is a type of Internet service that allows users to make their website accessible via the Web, as opposed to a cloud-based website service
With a website that is cloud-based, the system is designed to allow you to create your site using a web browser rather than software installed on your computer, and have the benefit of the software behind your site maintained and enhanced automatically without you having to worry about technical issues.
It can also be called software as a service.
Domain names are used in URLs which stands for unique resource identifier, to identify particular Web pages.
For example, the domain name is iconnectyou.com.au
Copywriting is the process of writing advertising and promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements and catalogues.
Unlike news or editorial writing, copywriting is all about getting the reader to take action.
That action might be to purchase, opt-in, download a file or just move to a specific page on a website
Website Design Platforms
A platform determines how your website functions, it’s the behind the scenes stuff that you don’t see, but you need to be aware of when planning your site.
The platform you choose for your website will determine how your website functions and what additional features can be plugged into your website.
For example, you may need a specific function on your website like a shopping cart or a blog, and you must ensure that you choose a platform that will support these features that are important for your business goals.
Some popular examples of design platforms include Wordpress ,Weebly, Shopify, Squarespace and Wix... and there are many more to add to this list.
E-commerce is considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be regarded as e-commerce.
Mostly we use this term to describe online retail stores like Amazon, Ebay or The Iconic, for example.
A payment gateway is a merchant service provided by an e-commerce service provider. This service authorises credit card or direct payments processing for e-businesses, online retailers, or traditional brick and mortar.
The payment gateway can be provided by a specialised financial service provider, such as a eWay or Stripe or Paypal. You will need your e-commerce site connected to a payment gateway to take secure payments online.