Website analytics give you data about your website, your visitors and their behaviour, so you can measure what's working and what isn't, and improve your website's performance and conversion rates.
Google Analytics is a great tool to help you understand your customers and how they are interacting with your website. You can find out which of your pages are most visited and how long visitors spend on each page.
Always ask to have Google Analytics added to your site, as the built-in website analytics, if any, can be restrictive as they don’t always show as many detailed reports or filtered views.
Then, send you a monthly` automated email report showing you the number of visits, the time spent on pages or where your website traffic is coming from.
Better yet,.. ask them to add you as an administrator to your Google analytics so you can take control of them yourself. You will need a Gmail account.
Learn a little about Google Analytics to get your website really working for you. It can help you improve your site and ultimately boost your bottom line!
There is a link below this video if you would like to learn more about Google Analytics.