Digital Marketing Blog
Digital Marketing Blog
If you need an Ecommerce platform then there are various options for you to take into consideration
If you already have a website, then you can integrate an ecommerce functionality into your existing site, using an add-on like woo-commerce for Wordpress, or a cloud based option like Ecwid, Shoprocket. or even a Shopify buy button.
This way you can try selling online without building a new website, you can stop selling if ecommerce is not working for you, or at least get a gauge to see if it is worth your while selling online before you move up to the next stage.
You can also use a cloud based website like Shopify to sell online.
“Shopify is great if you want to launch an online shop, or if you already have a physical store, but want to continue to grow your business by selling your products online.”
Alternatively a web designer can build a conventional website with a built in ecommerce functions or a full blown ecommerce specific online store.
Unless you can afford an SEO expert as well as paid Google and Social media ads, then it is a good idea to have an ecommerce site that has a blog section to help drive traffic to your site .
Small businesses still need the standard website pages including a blog, about page, case studies, customer testimonials, and use traditional digital marketing techniques to draw traffic to their ecommerce website.
Otherwise how else are you going to lead people to your site online without paying for advertising, which ultimately eats into your profits.
Whichever way you decide to go here are a few considerations to check with the designer.
You can revisit the section on platforms explained for more information on ecommerce sites
There is a comprehensive checklist in the accordion below to get the best results when building an ecommerce site
You will want an ecommerce site that has SEO-Friendly URLs
The page title is probably the single most important SEO element on a page. If it is not automated, then it is critical that your ecommerce platform allows you to edit individual page titles for every type of page
When you add the products to the site, some ecommerce websites automatically add a SEO friendly page name and meta description to help get found on Google.
Look for an ecommerce platform that supports static, keyword-rich URLs.
Check how many products and variations will be added to the site in the agreement
Most web designers will include up to 50 items uploaded in the agreement
Last but not least, Ask this very important question - If I get an ecommerce store built and decide to stop selling products online later, will I still have a business website, or will my site be a dedicated online store, and there will be no business without it?