Learn how to succeed on Social Media
Your small business is competing in the news feed for attention against all the other business owners, larger brands with paid advertising and even your followers friends and relatives.
As organic reach on Facebook is ever declining (now approx 2% -6%), there will be a major shift towards paid social advertising.
The only way to contend against your competition is to establish a budget for paid social advertising with a goal to grow your email database. It is time for business owners to understand how to use social ads.
The ability to target your audience on social sites is amazing and small businesses should be making the most of it. Additionally you can track your success and conversions to understand which platform is best for you.
With Facebook Power Editor, you can create several hundred ads, test them and check click throughs, cull quick and go with the ones that work.
1. Investigate the personas you will be targeting
2. Write 50 - 100 ads
3. Use copywriting techniques to help click the click through rate.
4. Link the ads to a well designed website 'Landing Page' to aid in the sales process.
5. Trial al the ads over 1-2 days.
6. Cull all non performing ads (A/B testing)
7. Continue on with 2-3 ads that are performing well.
8. Use your website to do the selling.
Learn how to do split testing, write copy, track your success on each platform and you will be ahead of the pack.
At every opportunity, convert fans and followers to an email list to keep the selling where it belongs, on your website. Increasing readership on your website blog and convert readers into email subscribers whenever possible.
I believe that spending time in Facebook's newsfeed creating ‘awesome’ sharable content and trying to build community is all but a waste of time nowadays with the organic reach for business pages so low, you are better of paying for social ads to target your personas
Watch this video to learn how to use Facebook Advertising, using Facebook Power Editor
How to use Twitter Advertising