Search engine optimisation practices help the visibility of a website in a web search engine's organic results, in layman terms, help your website rank on Google.
It is not enough to just put up a new website online and expect results.
There’s plenty of competition for that number one spot on Googles front page. All websites need to at very least have their technical SEO setup.
This means the keywords which people searching online are going to be typing into Google, are placed on the website in various locations , so your site can be more easily found online.
It is not enough to be only found online for your business name. Your website needs to be found when people are searching for other keywords that are related to your business.
Ideally the web designer should do keyword research and use your target clients persona’s to define those keywords and phrases that they would type into Google to find a business like yours.
Ask the web designer what they know about internet marketing and search engine optimization. Be sure that they're creating a site for you that meets your marketing and business goals.
The more competition your business has and the online space is only going to get more competitive, the wider area your business services, the more SEO work is needed to help your website compete and rank.
Working on the SEO aspect of your website takes time, and to do it correctly, adds to the cost the website build. Often this part is not mentioned by designers, and clients are often buying on price point alone.
Which in the end, means buying a beautiful website that is not optimised to be found on Google, which is a key goal for any website.
If they don't perform this task and you have identified competitors online, you will need to factor in an SEO expert which is an extra cost, or learn how to do it yourself