A hash tag is a word or word proceeded by a # sign used to tie together the conversations around a single topic on social media channels.By now you may have seen them appearing in your favourite social media channel feed, find out how you can use a hashtag to build engagement for your event.You can use your hashtag to instantly link to a group of others about the same topic.
Choose a hashtag that is relevant and related to your campaign.
If your event has a long name eg, Australian Outback Song Awards Contest 2015, turn it into something like #AOSAC15
Check that the hashtag isn't being used elsewhere on the web for something controversial and totally unrelated - its very annoying if you click on a hashtag and it has no relevance to your event.
Keep it short , especially with Twitter’s 140 Character rule.
Use a hashtag to increase the awareness and visibility of your event.
Promote your hashtag offline.
Promote on your printed marketing material like;
Promote your hashtag online.
Use your hashtag online;
Use a call to action in your social media post (eg, ‘share this post with your friends to follow us’)
Use your social media to get feedback.