Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.(Wikipedia)
The web copy you write will drastically affect the way your website visitors interact with your website. You have the power to shape how visitors see the site, how visitors navigate it, how much visitors like it, and how effective the site is at meeting its goals.
Great copy can lead to increased traffic, more leads, more subscribers, or more sales. On the other hand, bad copy can prevent a website from ever reaching its full potential.
This is why copywriting should be learned and used right across the web.
Copywriting also includes:
• Facebook headlines
• Twitter headlines
• Web page headlines
• Web page sub headlines
• Web page body copy
• Email headlines
• Email body copy
• Landing pages
With hundreds of posts in your Facebook feed, thousands of Twitter ‘Tweets” and an endless email inbox, you need to be noticed in the crowd.
The viewer needs to be stopped in their tracks and prompted to ‘read more’.
This is true at the news agency. Try walking past the magazines and see what headlines grab your attention.
There are free books on how to learn copywriting (See Resources Page)
Once you have learned the craft of Copywriting, your whole marketing world will change.
A well written inexpensive website will convert better than the most expensive site with bad copywriting.
Use the 5 steps as played out below with a combination of the 10 most popular headline words in your copy
My Top 5 copywriting steps
Retail Website example 1 home page