Before you can start posting online, you first need a strategy, for without a strategy, your tactics will fail.
These are the 6 steps you need to do from start to finish to achieve your small business online plan.
1. Define the business goals
2. Define your customer persona
3. Investigate where your personas are online
4. Determine the customer journey
5. Produce an online posting plan
6. Analyse the data and improve
We break down the 6 steps to get your strategy underway.