There are so many websites designers to choose from now with new ones popping up online all the time, but how do you know if the web designer is delivering a quality site or just selling you a generic low performing website? This quick course explains all of the requirements for managing a website build that will be working for you even when you have gone home for the day.
Sometimes you might think talking with a web designer or online marketer is the same as trying to understand a foreign language, so I have put together some regularly used terminology that I will explain in more detail.
Who are your audience and what do you want them to do? Do you know who you are marketing to? If you already know then thats great, but if you are unsure, it is a good idea to pinpoint who are your target market ,or persona’s
Like anything else you build, before you can start to create your shiny new website you will need a plan. A website structure plan (called site-mapping) shows the primary or ‘top-tier primary navigation that is typically found at the top of a website in a horizontal menu design.
There are many web designer/designers out there competing for your business, so it can be a daunting prospect to choose the right one for you. They range from your nerdy nephew to local web designers, corporate providers, but which one should you choose?
Who will supply the domain name and what will it be? Your domain name is something you'll have to live with for a long time, so choose your domain name of your website carefully. Here are some considerations to take into account.
A platform is a basis on what the designer builds the website. And different platforms have different functionality
Do you need a platform that is easy to make changes, a site with lots of functionality, or an e-commerce site, are just some of the options to think about.
If you are wanting to sell online, there are many options to choose from. You can start small by adding eCommerce functionality to your exisiting site, or go for a a eCommerce only custom site. I explain the what you need to consider before you start.
Many small business owners think they just want a brochure site, or don’t even realise there are other options available. Take a look at why a basic website is not enough to convert customers and establish online trust to attract new customers.
Search engine optimisation practices help the visibility of a website in a web search engine's organic results, in layman terms, help your website rank on Google. It is not enough to just put up a new website online and expect results. Here's what you need to know.
The success of your website goes far beyond beauty. Just because you have a nice looking website, doesn't mean it is going to get to work on your business goals online. Readers come for the content, not the container. Here's why your website needs good copywriting on the pages.
Just like any relationship that starts with good intentions, you and your web designer could one day end up parting ways. But will you even be able to leave if you want to? Find out what questions you need to ask up front!
A scope document can be a spreadsheet that shows all of the inclusions in the website build. The document also can also include any contract agreements like the cost of the build and timeframe of completion.
Is your website working for you are are you working for it? The majority of small business websites are categorised as 'Brochure Sites'. These are basically online business cards that have basic information like contact details, about us and a home page. Learn why a basic brochure site just wont be up to the job and how you can fix it.
Would you like to learn more about how you can use online marketing to help market your small business or organisation?
In this series of videos, you’ll learn the fundamentals of online marketing and shortcut the long learning process. Whether you have a new business idea or have an existing business you feel you need to take to the next step, then you're sure to get some tips out of this video course to get you started right away.
Business owners could easily be led to believe social media is the magic marketing pill, but even going through the motions of ‘best practices’ they are still achieving little, if any, results.
Too many businesses and organisations are still believing the ‘vanity metric’ of having more fans and followers is their main goal.